Ed Sucherman has a distinguished career in marketing and marketing communications. An Honors graduate of the University of Illinois, College of Communications, and an Honors MBA of Lake Forest Graduate School of Management, he has written and taught three complete, 10-week courses in marketing to MBA candidates.
Ed is skilled and accomplished in residential real estate sales and marketing; is a marketing and Internet expert and strategist; develops and implements full marketing plans and efforts; was an award-winning marketing department director; is trained to work within budgets and aim for bottom-line profits; and has extensive experience in consumer and business to business marketing. He knows where to invest, when to invest and when to pull back.
Ed has a proven record of success, including his work as Marketing Director of Interpharm Press, where he took that direct marketing company operating in 120 countries from the edge of bankruptcy to four years of record sales and profits. He became Marketing Director of Orren Pickell Designers & Builders when it had just reached $20 million in sales after 19 years in business. Six years later, it was a $60 million company. He also has a Real Estate license with Baird & Warner, Highland Park, Illinois.
ES&A clients have included: Beason Homes, Quintessential Barrington Magazine, Wealth Preservation Services, Ltd., Michael H. Moss Tax Attorney, Stone & Marble Warehouse, Neff-Chicago, LeVert Financial Services, Powerhouse Real Estate Advisors & Consultants, Wood-Mode Custom Cabinetry, Lee Lumber/Spaces and Views/Smartrooms, David Heigl Designs, Rocco Fiore and Sons Landscape Architecture, Downes Swimming Pools, Residential Homes of America, Reed Business Information (Professional Builder, Professional Remodeler, Custom Builder, GIANTS, What the Pros Use, and HousingZone.com), Columbus Hospital, Highland Park Hospital, St. Mary of Nazareth Hospital, plus dozens of others.
At Orren Pickell, he marketed the South Shore Club in Lake Geneva, a $120 million development. After 2 years, 22 lots were sold and 18 were left – well ahead of aggressive projections. He helped manage and motivate the sales force in every division. He drove the newly opened CabinetWerks kitchen showroom in Lincolnshire to a company-wide success; researched and opened a CabinetWerks kitchen showroom in Milwaukee’s historic 3rd Ward and drove it to early success. He created and managed the company-wide marketing plans, strategies, and budgets. His 2003 Marketing Plan created the Custom and Estate Series line extensions that led directly to record sales and profits that year. (Deposits up 52% for the year.) Ed wrote and created a self-liquidating 8-page insert in Chicago Magazine. He invented the promotion that became a 35-page insert in Chicago Home & Garden and another 37-page article in Chicago Home & Garden. He ran 7 enormously successful Concept Houses, incl. multiple Grand Opening events of over 850 people each. He invented, set up, and wrote four key 2004 promotions with Chicago Magazine. He created corporate literature that won a national printing industry award. Ed created and wrote quarterly, full-color newsletters that defined the company’s marketing strategies and sales tactics. He wrote and produced the company coffee table book. He wrote entries and ran the company’s Key Award efforts for 6 years. During those years, Orren Pickell Designers & Builders won more awards than all other residential architects and custom builders in Illinois combined. The company enjoyed multiple major articles in the Chicago Tribune, Sun-Times, Daily Herald, Pioneer Press, Tribune Sunday Magazine, Chicago Magazine, North Shore, Newsweek, House Beautiful, Woman’s Day, and many trade publications as well as stories on PBS-TV, NBC-TV, WGN-TV, and ABC-TV. He also reinvented the company web site: hits went from 5,000 to 780,000+ per month in November 2004. Ed wrote the award entry that made Orren Pickell America’s 2001 Custom Builder of the Year, as named by Custom Home Magazine (Hanley Wood).
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